Short Interest in Baozun Inc. (NASDAQ:BZUN) Drops By 6.6%

Baozun Inc. (NASDAQ:BZUN) saw a significant drop in short interest in the month of August. As of August 15th, there was short interest totalling 1,280,000 shares, a drop of 6.6% from the July 31st total of 1,370,000 shares. Approximately 2.3% of the company’s shares are sold short. Based on an average daily volume of 292,600 shares, the short-interest ratio is presently 4.4 days.

Analyst Ratings Changes

Separately, CLSA lowered shares of Baozun from an “outperform” rating to a “hold” rating and decreased their price target for the company from $2.80 to $2.20 in a report on Friday, August 30th.

Institutional Trading of Baozun

Large investors have recently bought and sold shares of the business. Mackenzie Financial Corp acquired a new position in Baozun in the 2nd quarter worth $165,000. Marshall Wace LLP bought a new stake in shares of Baozun in the second quarter valued at about $55,000. Dimensional Fund Advisors LP boosted its position in shares of Baozun by 23.4% during the second quarter. Dimensional Fund Advisors LP now owns 620,450 shares of the technology company’s stock worth $1,452,000 after buying an additional 117,502 shares during the period. Acadian Asset Management LLC boosted its position in shares of Baozun by 55.1% during the second quarter. Acadian Asset Management LLC now owns 1,002,018 shares of the technology company’s stock worth $2,335,000 after buying an additional 356,096 shares during the period. Finally, Cetera Advisors LLC bought a new position in shares of Baozun during the first quarter worth about $35,000. 47.29% of the stock is owned by institutional investors.

Baozun Price Performance

Shares of Baozun stock opened at $2.25 on Wednesday. The company has a market capitalization of $137.42 million, a P/E ratio of -3.75 and a beta of 0.32. The business has a 50-day moving average of $2.41 and a two-hundred day moving average of $2.51. Baozun has a 1 year low of $1.90 and a 1 year high of $4.08.

About Baozun

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.