Sprinklr (NYSE:CXM) and Semrush (NASDAQ:SEMR) Head to Head Review

Sprinklr (NYSE:CXM) and Semrush (NASDAQ:SEMR) are both small-cap business services companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability.

Earnings & Valuation

This table compares Sprinklr and Semrush”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sprinklr	$773.70 million	2.55	$51.40 million	$0.21	35.48
Semrush	$307.67 million	6.40	$950,000.00	$0.09	149.39

Sprinklr has higher revenue and earnings than Semrush. Sprinklr is trading at a lower price-to-earnings ratio than Semrush, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

Sprinklr has a beta of 0.78, meaning that its stock price is 22% less volatile than the S&P 500. Comparatively, Semrush has a beta of 1.57, meaning that its stock price is 57% more volatile than the S&P 500.

Institutional & Insider Ownership

40.2% of Sprinklr shares are held by institutional investors. Comparatively, 32.9% of Semrush shares are held by institutional investors. 30.1% of Sprinklr shares are held by company insiders. Comparatively, 57.8% of Semrush shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Sprinklr and Semrush’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sprinklr	6.54%	8.40%	4.60%
Semrush	4.39%	6.61%	4.42%

Analyst Ratings

This is a summary of recent ratings and recommmendations for Sprinklr and Semrush, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sprinklr	0	8	5	0	2.38
Semrush	0	3	3	0	2.50

Sprinklr currently has a consensus price target of $10.30, indicating a potential upside of 38.26%. Semrush has a consensus price target of $14.33, indicating a potential upside of 6.61%. Given Sprinklr’s higher probable upside, analysts clearly believe Sprinklr is more favorable than Semrush.

Summary

Sprinklr beats Semrush on 9 of the 14 factors compared between the two stocks.

About Sprinklr

Sprinklr, Inc. provides enterprise cloud software products worldwide. The company operates Unified Customer Experience Management platform, a software that enables customer-facing teams to collaborate across internal silos, communicate across digital channels, and leverage a complete suite of capabilities to deliver customer experiences. Its products include Sprinklr Service, a suite of artificial intelligence (AI) powered products and solutions that unifies customer service across voice, digital, and social channels; Sprinklr Social, a suite of AI-powered products and solutions that unifies social media publishing and engagement across various channels; Sprinklr Insights, a suite of AI-powered products and solutions that unifies consumer, customer, competitive and industry data from a high volume of third-party, second-party and first-party sources; and Sprinklr Marketing, a suite of AI-powered products and solutions that unifies content production and content lifecycle management with paid campaign orchestration across various channels. The company also provides professional, managed, training, and consultancy services. Sprinklr, Inc. was founded in 2009 and is headquartered in New York, New York.

About Semrush

Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to enhance the online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.