comScore, Inc. (NASDAQ:SCOR) Short Interest Down 20.3% in September

comScore, Inc. (NASDAQ:SCOR) saw a significant decrease in short interest in September. As of September 30th, there was short interest totalling 23,200 shares, a decrease of 20.3% from the September 15th total of 29,100 shares. Currently, 0.6% of the shares of the company are short sold. Based on an average trading volume of 20,200 shares, the short-interest ratio is currently 1.1 days.

Wall Street Analyst Weigh In

Several analysts recently commented on SCOR shares. StockNews.com downgraded shares of comScore from a “buy” rating to a “hold” rating in a research report on Monday. Needham & Company LLC reduced their target price on shares of comScore from $17.00 to $13.50 and set a “buy” rating for the company in a report on Wednesday, August 7th. Finally, Craig Hallum reissued a “hold” rating and set a $8.00 price target (down previously from $18.00) on shares of comScore in a report on Thursday, August 29th.

Institutional Trading of comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. lifted its position in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% during the 1st quarter, according to its most recent disclosure with the SEC. The firm owned 174,826 shares of the company’s stock after buying an additional 2,121 shares during the period. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 as of its most recent SEC filing. Institutional investors own 42.15% of the company’s stock.

comScore Stock Performance

SCOR traded up $0.02 during trading on Tuesday, hitting $6.78. The stock had a trading volume of 6,202 shares, compared to its average volume of 19,526. The firm has a market capitalization of $32.77 million, a P/E ratio of -0.37 and a beta of 1.09. comScore has a twelve month low of $6.12 and a twelve month high of $20.97. The company’s 50-day moving average price is $7.12 and its 200 day moving average price is $11.60.

comScore (NASDAQ:SCOR) last posted its quarterly earnings results on Tuesday, August 6th. The company reported ($1.19) EPS for the quarter, missing the consensus estimate of ($0.18) by ($1.01). The business had revenue of $85.84 million during the quarter, compared to analyst estimates of $88.70 million. comScore had a negative net margin of 7.96% and a negative return on equity of 47.80%. During the same period in the prior year, the business earned ($2.20) earnings per share. As a group, equities analysts expect that comScore will post -2.85 earnings per share for the current fiscal year.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.