Head to Head Review: Northann (NYSE:NCL) and Tupperware Brands (NYSE:TUP)

Northann (NYSE:NCL) and Tupperware Brands (NYSE:TUP) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, dividends, analyst recommendations, valuation, profitability, risk and institutional ownership.

Profitability

This table compares Northann and Tupperware Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Northann	-49.80%	-6,763.31%	-54.75%
Tupperware Brands	N/A	N/A	N/A

Insider and Institutional Ownership

0.3% of Northann shares are held by institutional investors. Comparatively, 25.1% of Tupperware Brands shares are held by institutional investors. 2.2% of Tupperware Brands shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Northann and Tupperware Brands”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Northann	$15.18 million	0.27	-$7.13 million	($0.37)	-0.47
Tupperware Brands	$1.31 billion	0.00	-$232.50 million	$1.28	N/A

Northann has higher earnings, but lower revenue than Tupperware Brands. Northann is trading at a lower price-to-earnings ratio than Tupperware Brands, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Northann and Tupperware Brands, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Northann	0	0	0	0	N/A
Tupperware Brands	0	0	0	0	N/A

Summary

Tupperware Brands beats Northann on 8 of the 9 factors compared between the two stocks.

About Northann

Northann Corp. engages in the manufacture, wholesale, and retail of the 3D printed vinyl flooring panels and other decorative panels in North America, Europe, and internationally. The company offers its products under the Benchwick brand name. Northann Corp. was founded in 2013 and is based in Elk Grove, California.

About Tupperware Brands

Tupperware Brands Corporation operates as a consumer products company in the Asia Pacific, Europe, Africa, the Middle East, North America, and South America. The company manufactures, markets, and sells design-centric preparation, storage, and serving solutions for the kitchen and home under the Tupperware brand name, as well as a line of cookware, knives, microwave products, microfiber textiles, water-filtration related items, and an array of products for on-the-go consumers under the Tupperware brand name. It distributes its products to approximately 70 countries primarily through independent sales force members, including independent distributors, directors, managers, and dealers. The company was formerly known as Tupperware Corporation and changed its name to Tupperware Brands Corporation in December 2005. Tupperware Brands Corporation was founded in 1946 and is headquartered in Orlando, Florida.