Critical Analysis: Tripadvisor (NASDAQ:TRIP) & MicroCloud Hologram (NASDAQ:HOLO)

Tripadvisor (NASDAQ:TRIP) and MicroCloud Hologram (NASDAQ:HOLO) are both retail/wholesale companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, institutional ownership, dividends, valuation and risk.

Institutional and Insider Ownership

99.0% of Tripadvisor shares are held by institutional investors. Comparatively, 2.1% of MicroCloud Hologram shares are held by institutional investors. 2.2% of Tripadvisor shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Tripadvisor and MicroCloud Hologram”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Tripadvisor	$1.79 billion	1.22	$10.00 million	$0.15	104.47
MicroCloud Hologram	$234.30 million	0.09	-$11.55 million	N/A	N/A

Tripadvisor has higher revenue and earnings than MicroCloud Hologram.

Analyst Ratings

This is a summary of current ratings and recommmendations for Tripadvisor and MicroCloud Hologram, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Tripadvisor	3	9	4	0	2.06
MicroCloud Hologram	0	0	0	0	N/A

Tripadvisor currently has a consensus price target of $18.33, indicating a potential upside of 17.00%. Given Tripadvisor’s higher possible upside, equities analysts clearly believe Tripadvisor is more favorable than MicroCloud Hologram.

Profitability

This table compares Tripadvisor and MicroCloud Hologram’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Tripadvisor	1.32%	11.81%	3.73%
MicroCloud Hologram	N/A	N/A	N/A

Risk & Volatility

Tripadvisor has a beta of 1.39, meaning that its share price is 39% more volatile than the S&P 500. Comparatively, MicroCloud Hologram has a beta of 4.37, meaning that its share price is 337% more volatile than the S&P 500.

Summary

Tripadvisor beats MicroCloud Hologram on 10 of the 11 factors compared between the two stocks.

About Tripadvisor

TripAdvisor, Inc. operates as an online travel company, primarily engages in the provision of travel guidance products and services worldwide. The company operates in three segments: Brand Tripadvisor, Viator, and TheFork. The Brand Tripadvisor segment offers travel guidance platforms for travelers to discover, generate, and share authentic user-generated content in the form of ratings and reviews for destinations, points-of-interest, experiences, accommodations, restaurants, and cruises. The Viator's segment provides pure-play experiences online travel agency that comprehensive and connecting travelers to discover and book tours, activities, and attractions from experience operators. TheFork segment provides an online marketplace that enables diners to discover and book online reservations at restaurants. TripAdvisor, Inc. was founded in 2000 and is headquartered in Needham, Massachusetts. Tripadvisor, Inc. is a subsidiary of Liberty TripAdvisor Holdings, Inc.

About MicroCloud Hologram

MicroCloud Hologram Inc. provides holographic technology services worldwide. It operates in two segments, Holographic Solutions and Holographic Technology Service. Its services include holographic light detection and ranging (LiDAR) solutions based on holographic technology, holographic LiDAR point cloud algorithms architecture design, technical holographic imaging solutions, holographic LiDAR sensor chip design, and holographic vehicle intelligent vision technology to service customers that provide holographic advanced driver assistance systems. The company also provides holographic digital twin technology services and has a proprietary holographic digital twin technology resource library, which captures shapes and objects in 3D holographic form by utilizing a combination of holographic digital twin software, digital content, spatial data-driven data science, holographic digital cloud algorithm, and holographic 3D capture technology. In addition, it distributes holographic hardware. The company is headquartered in Shenzhen, China.