Direct Digital (NASDAQ:DRCT) Stock Price Down 2.3% – Here’s Why

Direct Digital Holdings, Inc. (NASDAQ:DRCT)’s stock price was down 2.3% during mid-day trading on Friday . The company traded as low as $1.24 and last traded at $1.29. Approximately 971,868 shares changed hands during mid-day trading, a decline of 79% from the average daily volume of 4,600,447 shares. The stock had previously closed at $1.32.

Direct Digital Stock Performance

The company has a market capitalization of $18.91 million, a PE ratio of -1.10 and a beta of 6.66. The stock’s fifty day simple moving average is $1.53 and its 200-day simple moving average is $2.55.

Direct Digital (NASDAQ:DRCT) last announced its quarterly earnings data on Tuesday, October 15th. The company reported ($0.16) earnings per share for the quarter. The company had revenue of $21.86 million for the quarter. Direct Digital had a negative return on equity of 25.66% and a negative net margin of 5.61%. On average, equities analysts anticipate that Direct Digital Holdings, Inc. will post -1.91 EPS for the current year.

Direct Digital Company Profile

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.