Harley-Davidson (NYSE:HOG) Reaches New 1-Year Low – What’s Next?

Harley-Davidson, Inc. (NYSE:HOG)’s stock price hit a new 52-week low during trading on Tuesday . The company traded as low as $27.26 and last traded at $27.40, with a volume of 1000598 shares changing hands. The stock had previously closed at $28.42.

Analyst Upgrades and Downgrades

Several equities research analysts have weighed in on HOG shares. Citigroup reduced their price objective on Harley-Davidson from $34.00 to $31.00 and set a “neutral” rating on the stock in a research note on Thursday, January 23rd. Robert W. Baird cut their target price on Harley-Davidson from $40.00 to $36.00 and set a “neutral” rating on the stock in a research report on Tuesday, December 31st. UBS Group lowered their price target on Harley-Davidson from $40.00 to $35.00 and set a “neutral” rating for the company in a research report on Thursday, November 7th. Morgan Stanley cut shares of Harley-Davidson from an “overweight” rating to an “equal weight” rating and cut their price objective for the company from $40.00 to $33.00 in a research report on Tuesday, January 21st. Finally, Baird R W lowered shares of Harley-Davidson from a “strong-buy” rating to a “hold” rating in a report on Wednesday, October 2nd. Six equities research analysts have rated the stock with a hold rating and three have issued a buy rating to the company’s stock. Based on data from MarketBeat.com, Harley-Davidson currently has an average rating of “Hold” and an average target price of $37.71.

Harley-Davidson Price Performance

The stock’s 50 day moving average price is $30.75 and its 200-day moving average price is $33.91. The company has a quick ratio of 1.25, a current ratio of 1.41 and a debt-to-equity ratio of 1.38. The stock has a market capitalization of $3.51 billion, a PE ratio of 6.21, a price-to-earnings-growth ratio of 0.34 and a beta of 1.48.

Harley-Davidson Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Monday, December 23rd. Shareholders of record on Tuesday, December 10th were issued a dividend of $0.1725 per share. This represents a $0.69 annualized dividend and a yield of 2.50%. The ex-dividend date was Tuesday, December 10th. Harley-Davidson’s payout ratio is 15.54%.

Institutional Investors Weigh In On Harley-Davidson

A number of hedge funds have recently made changes to their positions in the stock. MML Investors Services LLC boosted its position in shares of Harley-Davidson by 4.7% in the 3rd quarter. MML Investors Services LLC now owns 8,430 shares of the company’s stock worth $325,000 after purchasing an additional 379 shares in the last quarter. Covestor Ltd raised its position in shares of Harley-Davidson by 14.7% in the 3rd quarter. Covestor Ltd now owns 3,505 shares of the company’s stock valued at $135,000 after purchasing an additional 448 shares during the last quarter. GAMMA Investing LLC boosted its stake in Harley-Davidson by 24.6% in the 3rd quarter. GAMMA Investing LLC now owns 2,502 shares of the company’s stock worth $96,000 after purchasing an additional 494 shares in the last quarter. Blue Trust Inc. increased its stake in Harley-Davidson by 23.5% during the 3rd quarter. Blue Trust Inc. now owns 3,659 shares of the company’s stock valued at $141,000 after purchasing an additional 697 shares in the last quarter. Finally, Victory Capital Management Inc. raised its holdings in shares of Harley-Davidson by 3.0% in the third quarter. Victory Capital Management Inc. now owns 27,611 shares of the company’s stock worth $1,064,000 after buying an additional 807 shares during the last quarter. 85.10% of the stock is currently owned by hedge funds and other institutional investors.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.