Color Star Technology (NASDAQ:ADD) versus Boxlight (NASDAQ:BOXL) Critical Comparison

Boxlight (NASDAQ:BOXL) and Color Star Technology (NASDAQ:ADD) are both small-cap business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, earnings, valuation, risk, profitability, institutional ownership and analyst recommendations.

Profitability

This table compares Boxlight and Color Star Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Boxlight	-19.44%	-164.45%	-11.28%
Color Star Technology	N/A	N/A	N/A

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Boxlight and Color Star Technology, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Boxlight	0	1	1	0	2.50
Color Star Technology	0	0	0	0	0.00

Boxlight presently has a consensus price target of $1.75, suggesting a potential upside of 108.33%. Given Boxlight’s stronger consensus rating and higher probable upside, research analysts plainly believe Boxlight is more favorable than Color Star Technology.

Valuation and Earnings

This table compares Boxlight and Color Star Technology”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Boxlight	$176.72 million	0.05	-$39.16 million	($3.15)	-0.27
Color Star Technology	$2.83 million	0.28	-$26.86 million	N/A	N/A

Color Star Technology has lower revenue, but higher earnings than Boxlight.

Volatility & Risk

Boxlight has a beta of 1.35, indicating that its share price is 35% more volatile than the S&P 500. Comparatively, Color Star Technology has a beta of 1.86, indicating that its share price is 86% more volatile than the S&P 500.

Insider & Institutional Ownership

6.5% of Boxlight shares are owned by institutional investors. Comparatively, 3.4% of Color Star Technology shares are owned by institutional investors. 8.4% of Boxlight shares are owned by insiders. Comparatively, 38.9% of Color Star Technology shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Color Star Technology beats Boxlight on 7 of the 12 factors compared between the two stocks.

About Boxlight

Boxlight Corporation designs, produces, and distributes interactive technology solutions for the education, health, corporate, military, and government sectors in the Americas, Europe, the Middle East, Africa, and internationally. The company provides interactive and non-interactive flat panel displays and whiteboards, LED video walls, digital signages, classroom audio and campus communication, cameras and other peripherals, and media players; and accessory document cameras, teacher pads for remote control, assessment systems, and front-of-class display products under the Mimio and Clevertouch brands. It also offers MimioStudio Interactive Instructional software that enables the creation, editing, and presentation of interactive instructional lessons and activities; MimioMobile, a software accessory for MimioStudio; Oktopus Instructional and Whiteboarding software, which enables the creation, editing, and presentation of interactive instructional lessons and activities; Notes+, a software accessory; GameZones, a multi-student interactive gaming software; MimioConnect, an online student engagement platform; and LYNX, a lesson building app. In addition, the company provides Juno, a towering standard of sound quality that reinforces a teacher's voice; Mimio MyBot system for robotics learning; Robo3D printers; MyStemKits, which offers lesson plans for grades K-12 math and science teachers; MimioView document camera; EzRoom, an integrated AV solution; Lyrik, an amplification solution; and Conductor School Communication System, an IP-based campus-wide communication and control solution; and accessories, such as mobile carts, installation accessories, and wall-mount accessories for interactive LED flat-panels and audio solutions. Further, it offers classroom training, professional development, and educator certification services. The company was formerly known as Logical Choice Corporation. Boxlight Corporation was founded in 1985 and is headquartered in Duluth, Georgia.

About Color Star Technology

Color Star Technology Co., Ltd., an entertainment and education company, provides online entertainment performances and music education services in the United States and China. The company operates Color World, an online platform of curriculum that includes music, sports, animation, painting and calligraphy, film and television, life skills, etc. Its Color World platform provides celebrity lectures, celebrity concert videos, celebrity peripheral products, and artist interactive communication services. The company was formerly known as Huitao Technology Co., Ltd. and changed its name to Color Star Technology Co., Ltd. in May 2020. The company was founded in 2002 and is based in New York, New York.