Reviewing Asana (NYSE:ASAN) and Alarum Technologies (NASDAQ:ALAR)

Asana (NYSE:ASAN) and Alarum Technologies (NASDAQ:ALAR) are both computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, dividends, risk, analyst recommendations, valuation and institutional ownership.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Asana and Alarum Technologies, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Asana	2	9	4	0	2.13
Alarum Technologies	0	0	3	0	3.00

Asana currently has a consensus price target of $17.73, suggesting a potential downside of 20.03%. Alarum Technologies has a consensus price target of $29.00, suggesting a potential upside of 186.28%. Given Alarum Technologies’ stronger consensus rating and higher probable upside, analysts plainly believe Alarum Technologies is more favorable than Asana.

Earnings and Valuation

This table compares Asana and Alarum Technologies”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Asana	$652.50 million	7.77	-$257.03 million	($1.12)	-19.80
Alarum Technologies	$31.56 million	2.23	-$5.53 million	$1.08	9.38

Alarum Technologies has lower revenue, but higher earnings than Asana. Asana is trading at a lower price-to-earnings ratio than Alarum Technologies, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Asana and Alarum Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Asana	-36.17%	-86.84%	-27.20%
Alarum Technologies	22.21%	46.33%	31.59%

Volatility and Risk

Asana has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500. Comparatively, Alarum Technologies has a beta of 0.74, indicating that its share price is 26% less volatile than the S&P 500.

Institutional & Insider Ownership

26.2% of Asana shares are held by institutional investors. Comparatively, 3.2% of Alarum Technologies shares are held by institutional investors. 64.0% of Asana shares are held by company insiders. Comparatively, 2.7% of Alarum Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Alarum Technologies beats Asana on 8 of the 14 factors compared between the two stocks.

About Asana

Asana, Inc., together with its subsidiaries, operates a work management platform for individuals, team leads, and executives in the United States and internationally. Its platform helps organizations to orchestrate work from daily tasks to cross-functional strategic initiatives; manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones; and communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights. The company serves customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.

About Alarum Technologies

Alarum Technologies Ltd. provides internet access and web data collection solutions in North, South, and Central America, Europe, Southeast Asia, the Middle East, and Africa. The company operates through two segments, Enterprise Internet Access Solutions and Consumer Internet Access Solutions. The company offers security blanket against ransomware, viruses, phishing, and other online threats, as well as secured and encrypted connection, masking the customers online activity and keeping them safe from hackers. It also provides privacy solutions and services, a software solution that uses an encryption protocol which is defined upon the process being used to generate a secured encrypted path and keep the users' data private and safe; and web data collection solution allows organizations to collect vast amounts of web and internet data by simultaneously connecting to the Internet from different IP addresses. In addition, the company offers static residential proxy network, rotating residential proxy network, data center proxy network, premium dedicated static residential proxies, mobile proxies, SERP data collection service, and social data collection service, as well as advertising services to enterprise customers. The company offers its products through resellers and internet service providers. It serves advertising and media companies, financial organizations, cyber security companies, industrial and commercial companies, online companies, education institutions, and AI recruitment market and other sectors. The company was formerly known as Safe-T Group Ltd. and changed its name to Alarum Technologies Ltd. in January 2023. Alarum Technologies Ltd. was founded in 2013 and is headquartered in Tel Aviv, Israel.