L’Oréal (OTCMKTS:LRLCY) Stock Crosses Below Fifty Day Moving Average – Should You Sell?

L’Oréal S.A. (OTCMKTS:LRLCY) shares passed below its 50-day moving average during trading on Wednesday . The stock has a 50-day moving average of $71.14 and traded as low as $68.95. L’Oréal shares last traded at $69.86, with a volume of 526,605 shares changing hands.

Analysts Set New Price Targets

LRLCY has been the subject of several recent analyst reports. JPMorgan Chase & Co. cut L’Oréal from a “neutral” rating to an “underweight” rating in a research note on Wednesday, October 16th. DZ Bank downgraded L’Oréal from a “buy” rating to a “hold” rating in a research report on Thursday, October 24th. Two research analysts have rated the stock with a sell rating, three have issued a hold rating and one has given a buy rating to the company’s stock. According to MarketBeat, the stock currently has an average rating of “Hold”.

L’Oréal Price Performance

The company has a current ratio of 1.01, a quick ratio of 0.73 and a debt-to-equity ratio of 0.13. The stock’s 50-day moving average is $71.14 and its two-hundred day moving average is $77.24.

About L’Oréal

L'Oréal SA, through its subsidiaries, manufactures and sells cosmetic products for women and men worldwide. The company operates through four divisions: Consumer Products, L'oréal Luxe, Professional Products, and Dermatological Beauty. It offers skincare, make-up, hair colourants, haircare, perfumes, and hygiene products.