Reviewing Charlie’s (OTCMKTS:CHUCD) & Bon Natural Life (NYSE:BON)

Charlie’s (OTCMKTS:CHUCD) and Bon Natural Life (NYSE:BON) are both small-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, institutional ownership, dividends and analyst recommendations.

Analyst Ratings

This is a summary of current ratings for Charlie’s and Bon Natural Life, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Charlie’s	0	0	0	0	N/A
Bon Natural Life	0	0	0	0	N/A

Insider and Institutional Ownership

3.1% of Charlie’s shares are held by institutional investors. Comparatively, 0.6% of Bon Natural Life shares are held by institutional investors. 74.8% of Charlie’s shares are held by company insiders. Comparatively, 26.5% of Bon Natural Life shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Charlie’s and Bon Natural Life’s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Charlie’s	$16.69 million	1.77	-$7.19 million	N/A	N/A
Bon Natural Life	$29.52 million	0.10	$4.60 million	N/A	N/A

Bon Natural Life has higher revenue and earnings than Charlie’s.

Profitability

This table compares Charlie’s and Bon Natural Life’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Charlie’s	-140.60%	N/A	-327.67%
Bon Natural Life	N/A	N/A	N/A

Volatility and Risk

Charlie’s has a beta of 5.57, meaning that its share price is 457% more volatile than the S&P 500. Comparatively, Bon Natural Life has a beta of -1.24, meaning that its share price is 224% less volatile than the S&P 500.

About Charlie’s

Charlie's Holdings, Inc., together with its subsidiaries, formulates, markets, and distributes e-cigarette liquids and vaping systems in the United States and internationally. The company also offers energy drink under the Bazi brand name. It sells its products through distributors, specialty retailers, and third-party online resellers to approximately 80 countries, primarily, including the United Kingdom, Italy, Spain, Belgium, Australia, Sweden, and Canada. The company was formerly known as True Drinks Holdings, Inc. and changed its name to Charlie's Holdings, Inc. Charlie's Holdings, Inc. was founded in 2014 and is headquartered in Costa Mesa, California.

About Bon Natural Life

Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People's Republic of China and internationally. It offers personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; and natural health supplements comprising powder drinks and bioactive food ingredient products used as food additives and nutritional supplements. Its products are used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. The company was founded in 2006 and is based in Xi'an, the People's Republic of China.