Head to Head Survey: Cricut (NASDAQ:CRCT) and OriginClear (OTCMKTS:OCLN)

OriginClear (OTCMKTS:OCLN) and Cricut (NASDAQ:CRCT) are both small-cap industrial products companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, earnings, institutional ownership, profitability, valuation and risk.

Profitability

This table compares OriginClear and Cricut’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
OriginClear	N/A	N/A	-9.16%
Cricut	8.54%	12.25%	8.31%

Risk & Volatility

OriginClear has a beta of 1.04, meaning that its share price is 4% more volatile than the S&P 500. Comparatively, Cricut has a beta of 0.11, meaning that its share price is 89% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for OriginClear and Cricut, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
OriginClear	0	0	0	0	N/A
Cricut	2	2	0	0	1.50

Cricut has a consensus price target of $5.09, suggesting a potential downside of 11.83%. Given Cricut’s higher probable upside, analysts plainly believe Cricut is more favorable than OriginClear.

Valuation & Earnings

This table compares OriginClear and Cricut’s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
OriginClear	$30,000.00	415.18	-$11.63 million	N/A	N/A
Cricut	$741.49 million	1.69	$53.64 million	$0.29	19.97

Cricut has higher revenue and earnings than OriginClear.

Institutional and Insider Ownership

19.6% of Cricut shares are owned by institutional investors. 0.4% of OriginClear shares are owned by company insiders. Comparatively, 18.0% of Cricut shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Cricut beats OriginClear on 8 of the 10 factors compared between the two stocks.

About OriginClear

OriginClear, Inc. provides water treatment solutions worldwide. It licenses its Electro Water Separation water cleanup technology that utilizes a catalytic process to concentrate and eliminate suspended solids in commercial and industrial wastewater; and Advanced Oxidation technology for reducing or eliminating dissolved organic microtoxins, which includes bacteria and viruses, hormones, drugs, and pesticides. The company also designs and manufactures a line of water treatment systems for municipal, industrial, commercial, and pure water applications. In addition, it offers a range of services, including maintenance contracts, retrofits, and replacement assistance; and rents equipment through contracts of varying duration, as well as provides prefabricated water transport and treatment products. The company was formerly known as OriginOil, Inc. and changed its name to OriginClear, Inc. in April 2015. OriginClear, Inc. was incorporated in 2007 and is headquartered in Clearwater, Florida.

About Cricut

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates through three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy family for personalization, organization, and customization; Cricut Explore family for cutting, writing, and scoring; Cricut Maker family for cutting, writing, scoring, and adding decorative effects to various materials, such as paper, vinyl, iron-on vinyl, pens, and others; and Cricut Venture for cutting, writing, and scoring large-format projects at professional speeds. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps comprising Cricut Joy App, Design Space, and other design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.