The Glimpse Group (NASDAQ:VRAR – Get Free Report) and SpringBig (NASDAQ:SBIG – Get Free Report) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, institutional ownership, valuation, earnings and dividends.
Insider & Institutional Ownership
21.4% of The Glimpse Group shares are held by institutional investors. Comparatively, 30.9% of SpringBig shares are held by institutional investors. 26.9% of The Glimpse Group shares are held by insiders. Comparatively, 21.6% of SpringBig shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Volatility & Risk
The Glimpse Group has a beta of 2.05, meaning that its share price is 105% more volatile than the S&P 500. Comparatively, SpringBig has a beta of 2.71, meaning that its share price is 171% more volatile than the S&P 500.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| The Glimpse Group | 0 | 0 | 0 | 0 | N/A |
| SpringBig | 0 | 0 | 1 | 0 | 3.00 |
SpringBig has a consensus target price of $1.00, indicating a potential upside of 1,011.11%. Given SpringBig’s higher possible upside, analysts clearly believe SpringBig is more favorable than The Glimpse Group.
Profitability
This table compares The Glimpse Group and SpringBig’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| The Glimpse Group | -216.98% | -154.35% | -95.08% |
| SpringBig | -23.01% | N/A | -94.69% |
Earnings & Valuation
This table compares The Glimpse Group and SpringBig”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| The Glimpse Group | $13.48 million | 1.07 | -$28.56 million | ($1.51) | -0.53 |
| SpringBig | $28.06 million | 0.15 | -$10.23 million | ($0.19) | -0.47 |
SpringBig has higher revenue and earnings than The Glimpse Group. The Glimpse Group is trading at a lower price-to-earnings ratio than SpringBig, indicating that it is currently the more affordable of the two stocks.
Summary
SpringBig beats The Glimpse Group on 11 of the 13 factors compared between the two stocks.
About The Glimpse Group
The Glimpse Group, Inc., a virtual reality (VR) and augmented reality (AR) platform company, provides enterprise-focused software, services, and solutions in the United States. It offers QReal, a software that creates and distributes photorealistic 3D interactive digital models and experiences in AR; Immersive Health Group, a VR/AR platform for evidence-based and outcome driven healthcare solutions; and Foretell Reality, a social VR platform for behavioral health, support groups, collaboration, and soft skills training. The company also provides Glimpse Turkey for developing and creating 3D models for QReal; XR Terra that provides immersive technologies for teaching courses and training; Sector 5 Digital for corporate immersive experiences and events; PulpoAR, an AR try-on technology that targets the beauty and cosmetics industry; and Brightline Interactive, which offers immersive and interactive experiences, training scenarios, and simulations for government and commercial customers. The company was incorporated in 2016 and is headquartered in New York, New York.
About SpringBig
SpringBig Holdings, Inc. develops and operates a software platform that provides marketing and customer engagement services to cannabis dispensaries and brands in the United States and Canada. Its platform offers customer loyalty and marketing automation solutions. The company was founded in 2016 and is headquartered in Boca Raton, Florida.
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