Benesse (OTCMKTS:BSEFY) versus iHuman (NYSE:IH) Head to Head Analysis

iHuman (NYSE:IH) and Benesse (OTCMKTS:BSEFY) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, earnings, profitability, institutional ownership, valuation and risk.

Insider & Institutional Ownership

4.9% of iHuman shares are held by institutional investors. Comparatively, 0.0% of Benesse shares are held by institutional investors. 63.6% of iHuman shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares iHuman and Benesse’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
iHuman	13.72%	14.17%	9.38%
Benesse	N/A	N/A	N/A

Analyst Recommendations

This is a summary of recent ratings and recommmendations for iHuman and Benesse, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
iHuman	0	0	0	0	N/A
Benesse	0	0	0	0	N/A

Valuation and Earnings

This table compares iHuman and Benesse”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
iHuman	$143.40 million	0.73	$25.48 million	$0.34	5.82
Benesse	N/A	N/A	N/A	$55.01	0.27

iHuman has higher revenue and earnings than Benesse. Benesse is trading at a lower price-to-earnings ratio than iHuman, indicating that it is currently the more affordable of the two stocks.

Summary

iHuman beats Benesse on 7 of the 8 factors compared between the two stocks.

About iHuman

iHuman Inc. provides intellectual development products to individual users, kindergartens, and distributors in the People’s Republic of China. The company offers interactive and self-directed learning apps, including iHuman Chinese, iHuman ABC, iHuman Pinyin, iHuman Magic Thinking, iHuman Books, iHuman Stories, iHuman Reading, iHumanpedia, iHuman Kids Workout, iHuman Coding, iHuman Fun Idioms, iHuman Little Artists, iHuman Writing, iHuman Fantastic Friends, and iHuman Readers; bekids Coding, bekids Coloring, bekids Reading, bekids Puzzle, bekids Academy, and Gogo Town; and Aha World, an open-ended interactive app that nurtures a desire for discovery. It provides intellectually stimulating materials, including books, interactive materials, and smart devices that develop children’s abilities in speaking, critical thinking, independent reading, and creativity. iHuman Inc. was founded in 1996 and is based in Beijing, the People’s Republic of China.

About Benesse

Benesse Holdings, Inc. provides educational, and nursing care and childcare services in Japan and internationally. The company operates through three segments: Domestic Education Business; Nursing Care and Childcare Business; and Kids & Family Business. The company engages in the correspondence course business, school and teacher support business, cram school business, English language lessons for children business, and other businesses for preschool to high school students; and nursing care and childcare business, which include the operation of nursing homes for seniors comprising fee-based homes and elderly houses with care services, home help and daytime nursing care services, food delivery, and daycare and afterschool care services. It also offers information and products relating to pregnancy, childbirth, and parenting; lifestyle information and support everyday living through forums for communication with customers; and magazines, websites, and others to help enrich life with pets. The company was formerly known as Benesse Corporation and changed its name to Benesse Holdings, Inc. in 2009. Benesse Holdings, Inc. was incorporated in 1955 and is headquartered in Okayama, Japan.