EQ (OTCMKTS:CYPXF) and Integral Ad Science (NASDAQ:IAS) Critical Review

EQ (OTCMKTS:CYPXF) and Integral Ad Science (NASDAQ:IAS) are both communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, analyst recommendations, dividends and earnings.

Profitability

This table compares EQ and Integral Ad Science’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
EQ	N/A	N/A	N/A
Integral Ad Science	0.57%	0.31%	0.25%

Analyst Recommendations

This is a breakdown of recent recommendations for EQ and Integral Ad Science, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
EQ	0	0	0	0	N/A
Integral Ad Science	0	3	8	0	2.73

Integral Ad Science has a consensus price target of $16.40, suggesting a potential upside of 50.74%. Given Integral Ad Science’s higher possible upside, analysts clearly believe Integral Ad Science is more favorable than EQ.

Institutional & Insider Ownership

22.1% of EQ shares are owned by institutional investors. Comparatively, 95.8% of Integral Ad Science shares are owned by institutional investors. 2.0% of Integral Ad Science shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares EQ and Integral Ad Science”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
EQ	N/A	N/A	N/A	N/A	N/A
Integral Ad Science	$498.16 million	3.51	$7.24 million	$0.01	1,088.00

Integral Ad Science has higher revenue and earnings than EQ.

Summary

Integral Ad Science beats EQ on 8 of the 8 factors compared between the two stocks.

About EQ

EQ Inc. provides real-time technology and advance analytics in Canada and the United States. Its products include Atom, a geospatial marketing platform; LOCUS, a geospatial insights and analytics platform for location data enrichment, foot traffic analysis, customer analysis, competitor analysis, audience profiling, segment creation, and location planning; and Paymi that provides a seamless experience for members to securely connect their debit and credit cards and redeem cashback on their purchases. The company also provides advertising services comprising targeted digital media solutions. It serves advertising and marketing, automotive, insurance, media and telco, retail, real estate, and other industries. The company was formerly known as Cyberplex Inc. and changed its name to EQ Inc. in June 2013. EQ Inc. was incorporated in 1995 and is based in Toronto, Canada.

About Integral Ad Science

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, France, Ireland, Germany, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform that offers return on ad spend needs; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.