Laurence W. Lytton Purchases 10,000 Shares of Creative Realities, Inc. (NASDAQ:CREX) Stock

Creative Realities, Inc. (NASDAQ:CREX) major shareholder Laurence W. Lytton bought 10,000 shares of the business’s stock in a transaction on Tuesday, December 12th. The stock was acquired at an average cost of $1.90 per share, for a total transaction of $19,000.00. Following the completion of the transaction, the insider now owns 1,052,204 shares in the company, valued at $1,999,187.60. This represents a 0.00 % increase in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Large shareholders that own 10% or more of a company’s shares are required to disclose their sales and purchases with the SEC.

Creative Realities Price Performance

CREX opened at $4.42 on Friday. The stock has a market capitalization of $46.19 million, a PE ratio of -55.24 and a beta of 3.26. Creative Realities, Inc. has a 12-month low of $1.64 and a 12-month high of $5.20. The firm’s fifty day moving average price is $4.47 and its 200 day moving average price is $4.20.

Creative Realities (NASDAQ:CREX) last issued its earnings results on Wednesday, August 14th. The company reported ($0.06) earnings per share (EPS) for the quarter, meeting analysts’ consensus estimates of ($0.06). The business had revenue of $13.12 million for the quarter, compared to analyst estimates of $12.90 million. Creative Realities had a negative net margin of 2.40% and a positive return on equity of 0.23%. During the same quarter in the prior year, the business posted ($0.19) EPS. On average, equities research analysts forecast that Creative Realities, Inc. will post -0.07 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Creative Realities

Several institutional investors and hedge funds have recently made changes to their positions in the company. Dimensional Fund Advisors LP boosted its holdings in Creative Realities by 370.9% in the second quarter. Dimensional Fund Advisors LP now owns 49,020 shares of the company’s stock worth $230,000 after purchasing an additional 38,610 shares during the period. Thompson Siegel & Walmsley LLC bought a new position in shares of Creative Realities in the 2nd quarter worth about $206,000. Finally, Essex Investment Management Co. LLC bought a new position in shares of Creative Realities in the 3rd quarter worth about $118,000. 41.32% of the stock is owned by institutional investors and hedge funds.

About Creative Realities

Creative Realities, Inc, together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers.