Baozun Inc. (NASDAQ:BZUN) Short Interest Update

Baozun Inc. (NASDAQ:BZUN) saw a large increase in short interest in the month of October. As of October 15th, there was short interest totalling 1,240,000 shares, an increase of 19.2% from the September 30th total of 1,040,000 shares. Based on an average daily volume of 553,900 shares, the short-interest ratio is presently 2.2 days. Currently, 2.2% of the company’s shares are sold short.

Analyst Upgrades and Downgrades

Separately, CLSA cut Baozun from an “outperform” rating to a “hold” rating and lowered their price target for the company from $2.80 to $2.20 in a research note on Friday, August 30th.

Baozun Trading Up 0.6 %

Shares of BZUN stock traded up $0.02 on Wednesday, reaching $3.16. The company had a trading volume of 185,023 shares, compared to its average volume of 533,689. The stock has a market cap of $193.00 million, a PE ratio of -5.23 and a beta of 0.35. The company has a 50-day moving average of $2.93 and a 200-day moving average of $2.68. Baozun has a 12 month low of $1.90 and a 12 month high of $4.38.

Baozun (NASDAQ:BZUN) last announced its quarterly earnings results on Wednesday, August 28th. The technology company reported ($0.07) EPS for the quarter. Baozun had a negative net margin of 3.02% and a negative return on equity of 6.38%. The company had revenue of $329.01 million during the quarter.

Institutional Trading of Baozun

A number of large investors have recently bought and sold shares of the business. Acadian Asset Management LLC increased its stake in Baozun by 55.1% during the 2nd quarter. Acadian Asset Management LLC now owns 1,002,018 shares of the technology company’s stock worth $2,335,000 after purchasing an additional 356,096 shares in the last quarter. Dimensional Fund Advisors LP increased its stake in Baozun by 23.4% during the 2nd quarter. Dimensional Fund Advisors LP now owns 620,450 shares of the technology company’s stock worth $1,452,000 after purchasing an additional 117,502 shares in the last quarter. Mackenzie Financial Corp bought a new position in shares of Baozun during the 2nd quarter worth approximately $165,000. Marshall Wace LLP acquired a new stake in shares of Baozun in the second quarter valued at approximately $55,000. Finally, Virtu Financial LLC bought a new stake in shares of Baozun in the first quarter worth $48,000. 47.29% of the stock is owned by institutional investors.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.