comScore (NASDAQ:SCOR) Now Covered by Analysts at StockNews.com

StockNews.com started coverage on shares of comScore (NASDAQ:SCOR) in a research note issued to investors on Tuesday morning. The firm issued a buy rating on the stock.

A number of other research analysts have also commented on the company. Needham & Company LLC lowered their price objective on comScore from $17.00 to $13.50 and set a “buy” rating on the stock in a report on Wednesday, August 7th. Craig Hallum reiterated a “hold” rating and set a $8.00 price target (down previously from $18.00) on shares of comScore in a report on Thursday, August 29th.

comScore Trading Up 1.6 %

comScore stock opened at $8.38 on Tuesday. comScore has a 1-year low of $4.89 and a 1-year high of $20.97. The firm’s fifty day simple moving average is $6.66 and its 200-day simple moving average is $9.71. The company has a market capitalization of $40.98 million, a P/E ratio of -0.39 and a beta of 1.10.

Institutional Investors Weigh In On comScore

An institutional investor recently raised its position in comScore stock. Vanguard Group Inc. boosted its holdings in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% in the 1st quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the quarter. Vanguard Group Inc. owned about 3.63% of comScore worth $2,692,000 at the end of the most recent quarter. 42.15% of the stock is owned by institutional investors and hedge funds.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.