Harley-Davidson (NYSE:HOG) Reaches New 1-Year Low – Should You Sell?

Harley-Davidson, Inc. (NYSE:HOG) shares hit a new 52-week low on Wednesday . The company traded as low as $31.11 and last traded at $31.11, with a volume of 522949 shares trading hands. The stock had previously closed at $31.56.

Wall Street Analysts Forecast Growth

HOG has been the subject of a number of research reports. Bank of America cut their price target on shares of Harley-Davidson from $50.00 to $45.00 and set a “buy” rating for the company in a research note on Tuesday, October 15th. Baird R W cut Harley-Davidson from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, October 2nd. Robert W. Baird lowered Harley-Davidson from an “outperform” rating to a “neutral” rating and dropped their price target for the stock from $44.00 to $40.00 in a research note on Wednesday, October 2nd. UBS Group reduced their price objective on Harley-Davidson from $40.00 to $35.00 and set a “neutral” rating on the stock in a research report on Thursday, November 7th. Finally, Citigroup dropped their target price on Harley-Davidson from $39.00 to $34.00 and set a “neutral” rating for the company in a research report on Friday, October 25th. Five research analysts have rated the stock with a hold rating and four have issued a buy rating to the stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and an average target price of $42.57.

Harley-Davidson Price Performance

The firm’s fifty day moving average price is $33.35 and its 200-day moving average price is $34.85. The company has a quick ratio of 1.25, a current ratio of 1.41 and a debt-to-equity ratio of 1.38. The stock has a market cap of $3.88 billion, a P/E ratio of 6.86, a PEG ratio of 0.45 and a beta of 1.47.

Harley-Davidson Dividend Announcement

The firm also recently declared a quarterly dividend, which will be paid on Monday, December 23rd. Investors of record on Tuesday, December 10th will be issued a dividend of $0.1725 per share. The ex-dividend date of this dividend is Tuesday, December 10th. This represents a $0.69 dividend on an annualized basis and a yield of 2.26%. Harley-Davidson’s dividend payout ratio is presently 15.54%.

Insider Buying and Selling at Harley-Davidson

In other news, Director Maryrose Sylvester sold 4,278 shares of the firm’s stock in a transaction dated Wednesday, October 30th. The shares were sold at an average price of $32.25, for a total value of $137,965.50. Following the completion of the sale, the director now directly owns 17,687 shares of the company’s stock, valued at approximately $570,405.75. This trade represents a 19.48 % decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. 0.87% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Harley-Davidson

A number of institutional investors have recently added to or reduced their stakes in HOG. Mork Capital Management LLC bought a new position in shares of Harley-Davidson in the 3rd quarter worth about $1,926,000. Quantinno Capital Management LP increased its stake in shares of Harley-Davidson by 151.3% during the third quarter. Quantinno Capital Management LP now owns 50,475 shares of the company’s stock valued at $1,945,000 after purchasing an additional 30,388 shares in the last quarter. Barclays PLC lifted its holdings in shares of Harley-Davidson by 135.7% during the third quarter. Barclays PLC now owns 282,932 shares of the company’s stock valued at $10,900,000 after purchasing an additional 162,899 shares during the last quarter. Quantbot Technologies LP boosted its position in shares of Harley-Davidson by 190.4% in the 3rd quarter. Quantbot Technologies LP now owns 172,258 shares of the company’s stock worth $6,637,000 after purchasing an additional 112,948 shares in the last quarter. Finally, LSV Asset Management grew its stake in shares of Harley-Davidson by 17.3% in the 2nd quarter. LSV Asset Management now owns 5,705,775 shares of the company’s stock worth $191,372,000 after buying an additional 842,407 shares during the last quarter. Institutional investors own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.