Harbor Investment Advisory LLC Decreases Stake in Booking Holdings Inc. (NASDAQ:BKNG)

Harbor Investment Advisory LLC decreased its holdings in Booking Holdings Inc. (NASDAQ:BKNG) by 2.1% during the 4th quarter, according to its most recent disclosure with the SEC. The firm owned 184 shares of the business services provider’s stock after selling 4 shares during the period. Harbor Investment Advisory LLC’s holdings in Booking were worth $914,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors have also recently bought and sold shares of BKNG. Jamison Private Wealth Management Inc. purchased a new stake in shares of Booking during the 3rd quarter valued at about $25,000. West Financial Advisors LLC acquired a new stake in Booking in the third quarter valued at approximately $29,000. Addison Advisors LLC raised its stake in shares of Booking by 80.0% during the third quarter. Addison Advisors LLC now owns 9 shares of the business services provider’s stock valued at $38,000 after purchasing an additional 4 shares during the period. Carmichael Hill & Associates Inc. lifted its position in shares of Booking by 66.7% during the third quarter. Carmichael Hill & Associates Inc. now owns 10 shares of the business services provider’s stock worth $42,000 after purchasing an additional 4 shares in the last quarter. Finally, Friedenthal Financial purchased a new position in shares of Booking in the fourth quarter valued at $50,000. 92.42% of the stock is owned by institutional investors and hedge funds.

Analysts Set New Price Targets

A number of equities analysts have commented on BKNG shares. JMP Securities reiterated a “market outperform” rating and issued a $5,400.00 price objective on shares of Booking in a report on Wednesday, December 11th. Morgan Stanley boosted their price target on Booking from $4,600.00 to $5,000.00 and gave the stock an “equal weight” rating in a research note on Monday, January 13th. Jefferies Financial Group raised their price objective on Booking from $4,200.00 to $4,300.00 and gave the company a “hold” rating in a research note on Tuesday, October 22nd. Oppenheimer upped their target price on Booking from $5,500.00 to $6,000.00 and gave the company an “outperform” rating in a research report on Friday, December 6th. Finally, Deutsche Bank Aktiengesellschaft raised their price target on shares of Booking from $4,900.00 to $5,200.00 and gave the stock a “buy” rating in a research report on Friday, November 1st. Ten investment analysts have rated the stock with a hold rating, twenty-one have assigned a buy rating and two have assigned a strong buy rating to the company’s stock. According to MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $4,997.64.

Booking Trading Down 4.9 %

Shares of NASDAQ BKNG opened at $4,686.41 on Wednesday. Booking Holdings Inc. has a 12-month low of $3,180.00 and a 12-month high of $5,337.24. The company has a market cap of $155.12 billion, a PE ratio of 31.80, a P/E/G ratio of 1.67 and a beta of 1.41. The stock has a 50 day simple moving average of $5,049.41 and a 200-day simple moving average of $4,391.39.

Booking Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Tuesday, December 31st. Stockholders of record on Friday, December 6th were issued a dividend of $8.75 per share. This represents a $35.00 dividend on an annualized basis and a dividend yield of 0.75%. The ex-dividend date was Friday, December 6th. Booking’s dividend payout ratio (DPR) is 23.75%.

Booking Profile

Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.