Roku (NASDAQ:ROKU) Trading Down 0.2% – Should You Sell?

Shares of Roku, Inc. (NASDAQ:ROKU) fell 0.2% during mid-day trading on Thursday . The stock traded as low as $78.59 and last traded at $79.44. 449,703 shares were traded during trading, a decline of 84% from the average session volume of 2,790,315 shares. The stock had previously closed at $79.60.

Analyst Upgrades and Downgrades

Several research firms recently commented on ROKU. Macquarie reiterated an “outperform” rating and issued a $90.00 price objective on shares of Roku in a research note on Thursday, October 31st. Citizens Jmp raised Roku to a “strong-buy” rating in a report on Tuesday. Morgan Stanley increased their target price on shares of Roku from $60.00 to $65.00 and gave the stock an “underweight” rating in a research report on Tuesday, October 29th. JPMorgan Chase & Co. upped their price target on shares of Roku from $90.00 to $92.00 and gave the company an “overweight” rating in a research note on Thursday, October 10th. Finally, Baird R W upgraded shares of Roku from a “hold” rating to a “strong-buy” rating in a research note on Monday, November 18th. Three investment analysts have rated the stock with a sell rating, eight have given a hold rating, twelve have issued a buy rating and two have given a strong buy rating to the company. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average target price of $83.18.

Roku Stock Down 3.0 %

The firm’s 50-day moving average is $77.30 and its 200-day moving average is $71.29. The company has a market capitalization of $11.80 billion, a PE ratio of -67.74 and a beta of 2.05.

Roku (NASDAQ:ROKU) last announced its quarterly earnings data on Wednesday, October 30th. The company reported ($0.06) earnings per share for the quarter, beating analysts’ consensus estimates of ($0.35) by $0.29. The company had revenue of $1.06 billion for the quarter, compared to analysts’ expectations of $1.02 billion. Roku had a negative return on equity of 7.22% and a negative net margin of 4.42%. Roku’s revenue for the quarter was up 16.5% compared to the same quarter last year. During the same period last year, the firm posted ($2.33) EPS. As a group, equities research analysts predict that Roku, Inc. will post -1.09 EPS for the current year.

Insiders Place Their Bets

In related news, CAO Matthew C. Banks sold 8,693 shares of the company’s stock in a transaction on Monday, November 18th. The shares were sold at an average price of $71.44, for a total transaction of $621,027.92. Following the completion of the sale, the chief accounting officer now directly owns 7,264 shares in the company, valued at $518,940.16. This represents a 54.48 % decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, CEO Anthony J. Wood sold 25,000 shares of the business’s stock in a transaction dated Tuesday, December 10th. The shares were sold at an average price of $82.64, for a total transaction of $2,066,000.00. Following the completion of the transaction, the chief executive officer now owns 26,538 shares in the company, valued at $2,193,100.32. The trade was a 48.51 % decrease in their position. The disclosure for this sale can be found here. Insiders sold 73,095 shares of company stock valued at $5,726,218 over the last three months. Insiders own 13.98% of the company’s stock.

Institutional Investors Weigh In On Roku

A number of large investors have recently modified their holdings of ROKU. Geneos Wealth Management Inc. lifted its position in Roku by 369.9% during the fourth quarter. Geneos Wealth Management Inc. now owns 343 shares of the company’s stock valued at $25,000 after buying an additional 270 shares during the period. Raelipskie Partnership purchased a new stake in Roku during the 3rd quarter valued at about $32,000. EverSource Wealth Advisors LLC increased its stake in Roku by 123.4% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 679 shares of the company’s stock valued at $40,000 after purchasing an additional 375 shares in the last quarter. Future Financial Wealth Managment LLC bought a new stake in Roku during the 3rd quarter valued at about $43,000. Finally, GS Investments Inc. raised its holdings in Roku by 33.4% in the third quarter. GS Investments Inc. now owns 587 shares of the company’s stock worth $44,000 after buying an additional 147 shares during the last quarter. Institutional investors own 86.30% of the company’s stock.

About Roku

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.