comScore (NASDAQ:SCOR) Coverage Initiated by Analysts at StockNews.com

StockNews.com started coverage on shares of comScore (NASDAQ:SCOR) in a report published on Tuesday. The brokerage issued a hold rating on the stock.

comScore Trading Up 2.0 %

Shares of NASDAQ:SCOR opened at $7.24 on Tuesday. comScore has a 12 month low of $4.89 and a 12 month high of $20.42. The company has a 50-day moving average price of $6.80 and a 200 day moving average price of $7.16. The company has a market cap of $35.40 million, a price-to-earnings ratio of -0.33 and a beta of 1.17.

Institutional Trading of comScore

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Heron Bay Capital Management purchased a new stake in comScore in the 4th quarter worth about $160,000. Renaissance Technologies LLC raised its position in comScore by 10.0% in the 4th quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock worth $265,000 after purchasing an additional 4,115 shares during the period. Finally, Clune & Associates LTD. purchased a new stake in comScore in the 4th quarter worth about $740,000. 42.15% of the stock is owned by hedge funds and other institutional investors.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.