Roku (NASDAQ:ROKU) Stock Price Down 0.3% – Should You Sell?

Shares of Roku, Inc. (NASDAQ:ROKU) were down 0.3% on Wednesday . The company traded as low as $84.40 and last traded at $85.48. Approximately 848,918 shares were traded during mid-day trading, a decline of 77% from the average daily volume of 3,672,946 shares. The stock had previously closed at $85.76.

Analyst Upgrades and Downgrades

A number of equities research analysts have issued reports on the stock. Citigroup upped their price objective on shares of Roku from $70.00 to $103.00 and gave the stock a “neutral” rating in a research report on Thursday, February 20th. Wells Fargo & Company raised shares of Roku from an “equal weight” rating to an “overweight” rating and increased their price target for the stock from $74.00 to $129.00 in a report on Friday, February 14th. Loop Capital upped their price objective on shares of Roku from $70.00 to $80.00 and gave the company a “hold” rating in a research note on Monday, December 9th. UBS Group lifted their price objective on Roku from $73.00 to $90.00 and gave the stock a “neutral” rating in a research report on Friday, February 14th. Finally, JMP Securities upped their price objective on shares of Roku from $95.00 to $115.00 and gave the stock a “market outperform” rating in a report on Friday, February 14th. Two investment analysts have rated the stock with a sell rating, six have assigned a hold rating, fourteen have given a buy rating and two have given a strong buy rating to the stock. According to MarketBeat, Roku presently has an average rating of “Moderate Buy” and an average price target of $96.00.

Roku Trading Down 1.0 %

The firm has a market cap of $12.39 billion, a P/E ratio of -95.75 and a beta of 2.05. The business has a 50-day moving average price of $81.88 and a 200-day moving average price of $75.77.

Roku (NASDAQ:ROKU) last issued its earnings results on Thursday, February 13th. The company reported ($0.24) EPS for the quarter, topping analysts’ consensus estimates of ($0.44) by $0.20. Roku had a negative net margin of 3.15% and a negative return on equity of 5.34%. The firm had revenue of $1.20 billion during the quarter, compared to the consensus estimate of $1.15 billion. On average, equities analysts anticipate that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.

Insider Buying and Selling at Roku

In related news, CEO Anthony J. Wood sold 25,000 shares of the business’s stock in a transaction that occurred on Friday, February 14th. The stock was sold at an average price of $100.40, for a total transaction of $2,510,000.00. Following the completion of the transaction, the chief executive officer now owns 26,538 shares in the company, valued at $2,664,415.20. The trade was a 48.51 % decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CFO Dan Jedda sold 5,000 shares of the stock in a transaction that occurred on Friday, February 14th. The shares were sold at an average price of $100.40, for a total transaction of $502,000.00. Following the completion of the transaction, the chief financial officer now owns 58,555 shares of the company’s stock, valued at $5,878,922. This trade represents a 7.87 % decrease in their ownership of the stock. The disclosure for this sale can be found here. In the last ninety days, insiders have sold 109,421 shares of company stock worth $9,660,786. Corporate insiders own 13.98% of the company’s stock.

Institutional Trading of Roku

Several hedge funds have recently modified their holdings of ROKU. Geneos Wealth Management Inc. lifted its stake in Roku by 369.9% in the fourth quarter. Geneos Wealth Management Inc. now owns 343 shares of the company’s stock valued at $25,000 after buying an additional 270 shares during the period. Vision Financial Markets LLC bought a new position in shares of Roku in the fourth quarter valued at $30,000. Raelipskie Partnership acquired a new stake in Roku during the 3rd quarter valued at $32,000. Game Plan Financial Advisors LLC bought a new position in Roku in the 4th quarter valued at about $37,000. Finally, Harvest Fund Management Co. Ltd boosted its position in shares of Roku by 4,091.7% in the fourth quarter. Harvest Fund Management Co. Ltd now owns 503 shares of the company’s stock valued at $37,000 after acquiring an additional 491 shares during the period. Institutional investors and hedge funds own 86.30% of the company’s stock.

About Roku

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.