Analyzing MultiPlan (NYSE:MPLN) and Baosheng Media Group (NASDAQ:BAOS)

MultiPlan (NYSE:MPLN) and Baosheng Media Group (NASDAQ:BAOS) are both small-cap medical companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, risk, earnings, dividends, institutional ownership, valuation and profitability.

Volatility and Risk

MultiPlan has a beta of 0.13, indicating that its share price is 87% less volatile than the S&P 500. Comparatively, Baosheng Media Group has a beta of 1.25, indicating that its share price is 25% more volatile than the S&P 500.

Profitability

This table compares MultiPlan and Baosheng Media Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MultiPlan	-163.30%	-12.14%	-1.84%
Baosheng Media Group	N/A	N/A	N/A

Analyst Ratings

This is a summary of recent recommendations for MultiPlan and Baosheng Media Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MultiPlan	0	2	0	0	2.00
Baosheng Media Group	0	0	0	0	0.00

MultiPlan presently has a consensus target price of $26.25, suggesting a potential upside of 34.62%. Given MultiPlan’s stronger consensus rating and higher possible upside, equities analysts clearly believe MultiPlan is more favorable than Baosheng Media Group.

Insider and Institutional Ownership

87.2% of MultiPlan shares are held by institutional investors. Comparatively, 6.3% of Baosheng Media Group shares are held by institutional investors. 8.0% of MultiPlan shares are held by insiders. Comparatively, 22.6% of Baosheng Media Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares MultiPlan and Baosheng Media Group”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MultiPlan	$930.62 million	0.34	-$91.70 million	($101.54)	-0.19
Baosheng Media Group	$859,226.00	4.07	-$1.85 million	N/A	N/A

Baosheng Media Group has lower revenue, but higher earnings than MultiPlan.

Summary

Baosheng Media Group beats MultiPlan on 7 of the 11 factors compared between the two stocks.

About MultiPlan

MultiPlan Corporation, together with its subsidiaries, provides data analytics and technology-enabled cost management, payment, and revenue integrity solutions to the healthcare industry in the United States. The company offers analytics-based services that reduce medical costs, through data-driven algorithms and insights that detect claims over-charges and negotiate or recommend reimbursement; and network-based services that provide contracted discounts with healthcare providers, as well as outsourced network development and management services. It provides payment and revenue integrity services, such as identifying and removing improper and unnecessary charges paid during the claim, as well as services to identify and help restore and preserve underpaid premium dollars. In addition, the company offers data and decision science services including a suite of solutions that apply modern methods of data science to produce descriptive, predictive, and prescriptive analytics that drive optimized benefit plan design, support decision-making, improve clinical outcomes, and reduce the total cost of care; and business-to-business healthcare payments and other services. It serves national and regional insurance companies, Blue Cross and Blue Shield plans, provider-sponsored and independent health plans, TPAs, self-insured health plans, property and casualty insurers, bill review companies, and other companies involved in the claim adjudication process. MultiPlan Corporation was founded in 1980 and is headquartered in New York, New York.

About Baosheng Media Group

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.