Rep. Tim Moore Sells Harley-Davidson, Inc. (NYSE:HOG) Shares

Representative Tim Moore (R-North Carolina) recently sold shares of Harley-Davidson, Inc. (NYSE:HOG). In a filing disclosed on March 11th, the Representative disclosed that they had sold between $100,001 and $250,000 in Harley-Davidson stock on February 10th.

Representative Tim Moore also recently made the following trade(s):

• Sold $15,001 – $50,000 in shares of Rockwell Automation (NYSE:ROK) on 2/21/2025.
• Sold $1,001 – $15,000 in shares of General Dynamics (NYSE:GD) on 2/20/2025.
• Purchased $15,001 – $50,000 in shares of Ford Motor (NYSE:F) on 2/13/2025.
• Purchased $50,001 – $100,000 in shares of Harley-Davidson (NYSE:HOG) on 2/12/2025.
• Sold $50,001 – $100,000 in shares of Harley-Davidson (NYSE:HOG) on 2/12/2025.
• Purchased $15,001 – $50,000 in shares of Ford Motor (NYSE:F) on 2/10/2025.
• Purchased $50,001 – $100,000 in shares of Ford Motor (NYSE:F) on 2/7/2025.
• Purchased $15,001 – $50,000 in shares of Ford Motor (NYSE:F) on 2/6/2025.
• Purchased $100,001 – $250,000 in shares of Harley-Davidson (NYSE:HOG) on 2/6/2025.
• Sold $50,001 – $100,000 in shares of Ford Motor (NYSE:F) on 2/5/2025.

Harley-Davidson Stock Down 5.6 %

HOG stock opened at $24.50 on Thursday. The business’s 50-day simple moving average is $27.22 and its 200 day simple moving average is $31.86. The company has a quick ratio of 1.19, a current ratio of 1.40 and a debt-to-equity ratio of 1.41. The company has a market cap of $3.05 billion, a PE ratio of 7.36, a price-to-earnings-growth ratio of 0.38 and a beta of 1.49. Harley-Davidson, Inc. has a twelve month low of $23.82 and a twelve month high of $44.16.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings data on Wednesday, February 5th. The company reported ($0.93) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.65) by ($0.28). Harley-Davidson had a net margin of 9.25% and a return on equity of 13.64%. During the same period in the prior year, the firm earned $0.18 EPS. On average, research analysts anticipate that Harley-Davidson, Inc. will post 3.44 earnings per share for the current year.

Harley-Davidson Increases Dividend

The business also recently declared a quarterly dividend, which will be paid on Friday, March 14th. Shareholders of record on Friday, February 28th will be given a $0.18 dividend. This represents a $0.72 annualized dividend and a yield of 2.94%. This is a positive change from Harley-Davidson’s previous quarterly dividend of $0.17. The ex-dividend date of this dividend is Friday, February 28th. Harley-Davidson’s dividend payout ratio (DPR) is currently 21.62%.

Analyst Upgrades and Downgrades

Several research firms recently issued reports on HOG. Robert W. Baird dropped their price target on shares of Harley-Davidson from $40.00 to $36.00 and set a “neutral” rating for the company in a research report on Tuesday, December 31st. DA Davidson cut their target price on Harley-Davidson from $39.00 to $31.00 and set a “buy” rating for the company in a research report on Tuesday, February 4th. StockNews.com raised Harley-Davidson from a “sell” rating to a “hold” rating in a research note on Wednesday, November 27th. Morgan Stanley dropped their price objective on Harley-Davidson from $33.00 to $31.00 and set an “equal weight” rating for the company in a research note on Thursday, February 6th. Finally, Bank of America reduced their target price on shares of Harley-Davidson from $40.00 to $35.00 and set a “buy” rating on the stock in a research note on Thursday, January 30th. Six research analysts have rated the stock with a hold rating and three have given a buy rating to the company. According to MarketBeat, the stock currently has an average rating of “Hold” and an average target price of $33.57.

Hedge Funds Weigh In On Harley-Davidson

Institutional investors have recently bought and sold shares of the business. MML Investors Services LLC increased its stake in shares of Harley-Davidson by 4.7% in the third quarter. MML Investors Services LLC now owns 8,430 shares of the company’s stock valued at $325,000 after buying an additional 379 shares in the last quarter. Covestor Ltd increased its position in Harley-Davidson by 14.7% in the 3rd quarter. Covestor Ltd now owns 3,505 shares of the company’s stock valued at $135,000 after acquiring an additional 448 shares in the last quarter. Venturi Wealth Management LLC raised its stake in shares of Harley-Davidson by 172.0% in the fourth quarter. Venturi Wealth Management LLC now owns 876 shares of the company’s stock worth $26,000 after acquiring an additional 554 shares during the last quarter. Victory Capital Management Inc. lifted its position in shares of Harley-Davidson by 3.0% during the third quarter. Victory Capital Management Inc. now owns 27,611 shares of the company’s stock worth $1,064,000 after purchasing an additional 807 shares in the last quarter. Finally, Toronto Dominion Bank grew its stake in shares of Harley-Davidson by 1.7% during the third quarter. Toronto Dominion Bank now owns 49,995 shares of the company’s stock valued at $1,926,000 after purchasing an additional 815 shares during the last quarter. Institutional investors own 85.10% of the company’s stock.

Insider Activity at Harley-Davidson

In related news, insider Luke Christopher Mansfield sold 3,400 shares of the firm’s stock in a transaction dated Thursday, February 13th. The stock was sold at an average price of $25.96, for a total value of $88,264.00. Following the transaction, the insider now owns 23,555 shares in the company, valued at $611,487.80. This trade represents a 12.61 % decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. 0.87% of the stock is currently owned by company insiders.

About Representative Moore

Timothy K. Moore (Republican Party) is a member of the U.S. House, representing North Carolina’s 14th Congressional District. He assumed office on January 3, 2025. His current term ends on January 3, 2027.

Moore (Republican Party) ran for election to the U.S. House to represent North Carolina’s 14th Congressional District. He won in the general election on November 5, 2024.

Moore served as speaker of the House from 2015 to 2025.

Timothy Moore earned his B.A. from the University of North Carolina-Chapel Hill in 1992 and his J.D. from the Oklahoma City University School of Law in 1995. His professional experience includes working as an attorney.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.