Direct Digital Holdings, Inc. (NASDAQ:DRCT) President Sells $12,351.23 in Stock

Direct Digital Holdings, Inc. (NASDAQ:DRCT) President W Keith Smith sold 14,881 shares of the business’s stock in a transaction that occurred on Wednesday, March 12th. The shares were sold at an average price of $0.83, for a total transaction of $12,351.23. Following the transaction, the president now directly owns 115,841 shares of the company’s stock, valued at $96,148.03. The trade was a 11.38 % decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link.

W Keith Smith also recently made the following trade(s):

• On Friday, March 14th, W Keith Smith sold 15,874 shares of Direct Digital stock. The shares were sold at an average price of $0.77, for a total transaction of $12,222.98.

Direct Digital Trading Down 5.9 %

DRCT stock traded down $0.05 during midday trading on Monday, reaching $0.73. 60,969 shares of the company’s stock traded hands, compared to its average volume of 820,773. Direct Digital Holdings, Inc. has a 52-week low of $0.51 and a 52-week high of $35.88. The stock has a market cap of $10.75 million, a P/E ratio of -0.62 and a beta of 6.61. The stock’s 50-day moving average is $1.15 and its 200 day moving average is $1.79.

Institutional Trading of Direct Digital

An institutional investor recently bought a new position in Direct Digital stock. Citadel Advisors LLC purchased a new position in Direct Digital Holdings, Inc. (NASDAQ:DRCT) in the fourth quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 44,202 shares of the company’s stock, valued at approximately $70,000. Citadel Advisors LLC owned 0.30% of Direct Digital at the end of the most recent reporting period. 4.02% of the stock is owned by institutional investors and hedge funds.

Direct Digital Company Profile

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.