StockNews.com Initiates Coverage on comScore (NASDAQ:SCOR)

Analysts at StockNews.com initiated coverage on shares of comScore (NASDAQ:SCOR) in a research report issued to clients and investors on Saturday. The brokerage set a “hold” rating on the stock.

comScore Stock Down 1.0 %

Shares of NASDAQ:SCOR opened at $6.00 on Friday. The stock has a market cap of $29.48 million, a PE ratio of -0.28 and a beta of 1.21. The company’s fifty day moving average is $6.66 and its 200 day moving average is $6.71. comScore has a 52 week low of $4.89 and a 52 week high of $16.53.

comScore (NASDAQ:SCOR) last released its quarterly earnings data on Tuesday, March 4th. The company reported ($0.27) EPS for the quarter, missing the consensus estimate of $0.36 by ($0.63). The company had revenue of $94.94 million during the quarter, compared to analysts’ expectations of $91.66 million. comScore had a negative return on equity of 243.87% and a negative net margin of 25.77%. During the same quarter in the prior year, the firm posted $1.03 EPS. Sell-side analysts anticipate that comScore will post -2.49 EPS for the current year.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently made changes to their positions in the company. Squarepoint Ops LLC purchased a new position in shares of comScore in the fourth quarter worth $99,000. Heron Bay Capital Management bought a new stake in comScore in the 4th quarter worth $160,000. Renaissance Technologies LLC increased its position in shares of comScore by 10.0% in the fourth quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock valued at $265,000 after acquiring an additional 4,115 shares during the period. Finally, Clune & Associates LTD. purchased a new position in shares of comScore in the fourth quarter valued at about $740,000. Institutional investors own 42.15% of the company’s stock.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.