Contrasting DATATRAK International (OTCMKTS:DTRK) & LiveRamp (NYSE:RAMP)

DATATRAK International (OTCMKTS:DTRK) and LiveRamp (NYSE:RAMP) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, risk, earnings, profitability, analyst recommendations and valuation.

Analyst Ratings

This is a breakdown of current recommendations for DATATRAK International and LiveRamp, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DATATRAK International	0	0	0	0	0.00
LiveRamp	0	2	4	0	2.67

LiveRamp has a consensus target price of $39.83, indicating a potential upside of 46.34%. Given LiveRamp’s stronger consensus rating and higher probable upside, analysts plainly believe LiveRamp is more favorable than DATATRAK International.

Valuation & Earnings

This table compares DATATRAK International and LiveRamp”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DATATRAK International	$6.18 million	0.16	$2.66 million	N/A	N/A
LiveRamp	$728.71 million	2.46	$11.88 million	$0.01	2,722.00

LiveRamp has higher revenue and earnings than DATATRAK International.

Volatility & Risk

DATATRAK International has a beta of 3.17, suggesting that its share price is 217% more volatile than the S&P 500. Comparatively, LiveRamp has a beta of 0.96, suggesting that its share price is 4% less volatile than the S&P 500.

Profitability

This table compares DATATRAK International and LiveRamp’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
DATATRAK International	N/A	N/A	N/A
LiveRamp	0.01%	0.97%	0.75%

Insider and Institutional Ownership

93.8% of LiveRamp shares are held by institutional investors. 8.0% of DATATRAK International shares are held by insiders. Comparatively, 3.4% of LiveRamp shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

LiveRamp beats DATATRAK International on 10 of the 12 factors compared between the two stocks.

About DATATRAK International

DATATRAK International, Inc., a technology and services company, provides unified clinical solutions and related services for the clinical trials industry. The company offers DATATRAK ONE Unified Experience, a clinical enterprise solution that allows clinical users and service providers to design, deliver, and manage clinical trials. Its products include UX CTMS 360 for planning and managing trials; UX Trial to streamline design-to-deployment process using a tool; UX EDC & Medical Coding for capturing and delivering data; UX Randomization and Trial Supply Management to randomize patients and automate supply; UX Patient Data Capture; UX Safety; and UX Training to train users and track certificates. The company also provides DATATRAK Clinical Consulting Services, such as training, support, learning center, Software as a Service hosting, standards, and trial design services. It serves contract research organizations, pharma and biotech companies, and clinical trial device companies. DATATRAK International, Inc. was founded in 1991 and is headquartered in Mayfield Heights, Ohio.

About LiveRamp

LiveRamp Holdings, Inc., a technology company, operates a data collaboration platform in the United States, Europe, the Asia-Pacific, and internationally. The company operates LiveRamp Data Collaboration platform enables an organization to unify customer and prospect data to build a single view of the customer in a way that protects consumer privacy. Its platform supports various people-based marketing solutions, including data collaboration, activation, measurement and analytics, identity, and data marketplace. The company sells its solutions to enterprise marketers, agencies, marketing technology providers, publishers, and data providers in various industry verticals, such as financial, insurance and investment services, retail, automotive, telecommunications, high tech, consumer packaged goods, healthcare, travel, entertainment, and non-profit. The company was formerly known as Acxiom Holdings, Inc. and changed its name to LiveRamp Holdings, Inc. in October 2018. The company was incorporated in 2018 and is headquartered in San Francisco, California.