ASOS (LON:ASC) Trading Up 18.4% – Time to Buy?

Shares of ASOS Plc (LON:ASC) were up 18.4% during mid-day trading on Saturday . The stock traded as high as GBX 318.60 ($4.11) and last traded at GBX 301.80 ($3.90). Approximately 1,883,284 shares were traded during mid-day trading, an increase of 268% from the average daily volume of 511,206 shares. The stock had previously closed at GBX 255 ($3.29).

Analyst Upgrades and Downgrades

Separately, Shore Capital raised shares of ASOS to a “buy” rating in a research report on Friday. One equities research analyst has rated the stock with a sell rating, two have issued a hold rating and three have issued a buy rating to the stock. According to MarketBeat, ASOS presently has an average rating of “Hold” and an average target price of GBX 391 ($5.05).

ASOS Price Performance

The company has a market capitalization of £361.77 million, a P/E ratio of -1.07, a price-to-earnings-growth ratio of -1.26 and a beta of 2.86. The company has a debt-to-equity ratio of 187.55, a current ratio of 1.61 and a quick ratio of 0.39. The firm’s 50-day moving average is GBX 352.73 and its 200-day moving average is GBX 384.02.

ASOS Company Profile

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.